Want to Influence Others? Master This Powerful 3-Part Formula!

 🌟 Want to Influence Others? Master This Powerful 3-Part Formula!

🚢 By ShipOps Insights with Dattaram

 

👑 A King, Three Thieves… and a Powerful Lesson!

Let me tell you a story.

In an ancient kingdom, three thieves were caught stealing. The king sentenced all of them to death. But he was also known for his kindness. So, he gave them one last chance — he would forgive one person, but only if they could explain why they deserved to live.

Each thief was given just a few minutes to speak. What happened next teaches us something powerful — not just for life, but for sales, leadership, and communication.

1️⃣ 🧠 ETHOS – Build Trust First

🧍‍♂️ The first thief stood up and said:

“Oh King, I am a good man. I know you are kind. Please forgive me.”

He tried to praise the king and talk about his own honesty. But that’s all.

✅ He used Ethos — trying to build trust.
❌ But there were no feelings, and no logic.

He was not forgiven.

2️⃣ 💓 PATHOS – Speak to the Heart

👨‍👧‍👧 The second thief said:

“My King, I have three young daughters. If I die, they’ll be orphans. Please save me!”

This touched the king’s heart. It made him emotional.

✅ He used Pathos (emotions) + Ethos (father role)
❌ But again, no logic, no clear solution.

Still not enough to be saved.

3️⃣ 🧠💓📊 The Full Power: ETHOS + PATHOS + LOGOS

💔 The third thief calmly said:

“King, I stole only to buy medicine for my dying wife. She once worked hard to cook for your birthday celebration. Since then, she has been very ill.
If you spare my life, you’ll save two lives — hers and mine. I promise to serve you forever.”

This changed everything.

✅ Ethos: He was a caring husband and reminded the king of her service.
✅ Pathos: He created deep sympathy — a dying wife, suffering after helping the king.
✅ Logos: He gave logic: “Save two lives” and offered lifetime loyalty.

He was the one the king forgave.

🔄 The Real Lesson: You Can Use This Same Formula!

Whether you're selling a product, managing a shipping crisis, or just convincing a friend — this formula works.

In Sales or Business:

💼 You’re selling software?

• Ethos: “We’ve served 100+ clients in this industry for 15+ years.”
• Pathos: “I understand how frustrating your manual work is.”
• Logos: “This will save you 70% time and ₹2 lakhs/year — here are the reports.”

In Daily Life:

Planning a trip with friends?

• Ethos: “Trust me, I’ve done all the planning.”
• Pathos: “We all need a break — think of the fun!”
• Logos: “It fits our budget and is safe and easy to reach.”

When you use only logic, people feel cold.
When you use only emotions, people may not believe you.
When you use only your position, people feel pushed.

👉 But when you mix all three — Trust (Ethos), Emotion (Pathos), and Logic (Logos) — people listen, agree, and connect.

💬 Final Thoughts from Dattaram

Whether you’re a cadet speaking to a captain, a superintendent handling cargo, or a leader building a team — success comes when you win minds and hearts.

🎯 Learn to persuade with:
✅ Trust
✅ Emotion
✅ Logic

This is not manipulation — it's ethical influence.
It helps you grow, sell better, build strong teams, and lead with purpose.

🗣️ What about you?

👉 Have you ever had to convince someone using emotion, trust, or logic?
Share your story in the comments — I’d love to hear from you!

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